Category: Branding

Mar 12

Social media dimensions cheat sheet

Posted by Benedikte Vanderweeën on 12/03/2018

For my clients, often times i need to create avatars and banners to publish on their social media channels.
As these dimensions often change, i created a file in Adobe Illustratior with different art boards for the avatar dimensions and the banner dimensions.
I save those in the client directory as a reference and export file. I explain this file and i offer this Illustrator file for download together with the color palette.

May 18

The new Instagram logo

Posted by Benedikte Vanderweeën on 18/05/2016

Designer Tobias van Schneider gives his thoughts after many people ventilated their opinion on Twitter on the new icon and Instagram design refinements.
This is a quick video about this. Sums up my idea about it.

Feb 12

Style guide collection

Posted by Benedikte Vanderweeën on 12/02/2014

Lately, i have been doing more and more style guides to guide my clients in their online presence.
Last week, an excellent article “Getting Started With Pattern Libraries”  by Anna Debenham was published on A List Apart explaining the steps to take for coding and maintaining a pattern library. Anna explains how she did the ALA style guide, for web designers to use as guidance. She also wrote a book about this Front-end Style Guides, published by Five Simple Steps.

Apr 24

Stad van de toekomst

Posted by Benedikte Vanderweeën on 24/04/2013

Weeks ago, i made an illustration for iMinds that was published in a flemish paper. I was very curious to see the end result in the paper as working for print gives a total different result - you have to wait to see it. Before i submitted the final result, i sketched different ideas. I want to share that illustration process here.

Sep 11

Designing a style for the opening of a new Unizo building

Posted by Benedikte Vanderweeën on 11/09/2012

In July, i started with a rather big project for the opening of a new Unizo office in my neighborhood. UNIZO (Unie van Zelfstandige Ondernemers) is a Belgian organization of Self-Employed and Small and Medium Sized Enterprises (SME); it is mainly situated in the Flemish region of the Kingdom of Belgium. UNIZO wants to give SMEs a voice from the local up to the European level.

Together with 3 other key organizations, AB Partners (accountancy), Sociaal Bureau Vlaamse Ardennen (social security) and ZENITO (retirement plans and savings), a new office will be opening on Saturday september 15.

Jun 24

The design process of the Digimeter report and poster.

Posted by Benedikte Vanderweeën on 24/06/2012

Last week, i finished the design of the Digimeter Report, Wave 4 and a poster that is published together with the report Wave 4.
In this post, i give an insight in the design process i did for the different chapters of the report, the illustration work of the profiles, the icons i used to illustrate the different chapters, the info graphics i made, the reworked cover page, the reworked logo, the poster design and the color and fonts choices i made in this project.

May 20

A few short questions about the StartUps.be website

Posted by Benedikte Vanderweeën on 20/05/2012

Some weeks ago, i finished the logo for the StartUps.be project. You can read about the design process here.

Apr 12

The design process of the Startups.be logo

Posted by Benedikte Vanderweeën on 12/04/2012

Startups.be is a new initiative by several Belgian associations and the IBBT to support new startups. Giving support to new startups and helping them out finding needed services. The kick-off event is planned on the 19th of april 2012 in the Egg in Brussels and you can register here. You can read more about the Startups.be association on the IBBT website.

Feb 06

A car lettering design in Illustrator

Posted by Benedikte Vanderweeën on 06/02/2012

In this little tutorial, i’ll guide you through the design process of a car design i made for a local company.
Because this company bought some cars, they wanted a design on the car that related to the website and to the companies “corporate identity”.
So, i made a design in Illustrator based on the logo with a gradient in it and some other repeating elements. Starting from this artwork, i searched for the right car model and downloaded the vector file.

Dec 05

The design and code process of Plan & Bouw

Posted by Benedikte Vanderweeën on 05/12/2011

Some months ago, i got the opportunity to do a redesign of a web site for Plan & Bouw, a plan and real estate company in the area.

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