The user persona is one of the most valuable tools in your UX toolbox. These imagined people allow your entire design or development team to envision a single user story or an entire set of stories in the back of their minds as they work, creating a product that is better tailored to its users and more likely to enjoy success.
Everyone knows: there is not the second chance to make the first impression. In the sphere of digital products, this eternal truth works in terms of high competition and incredible diversity. No doubt, some zones of the webpage or mobile screen are particularly important and effective in this aspect. Today we are going to discuss one of them in deeper focus: the header of the website.