Bene

Some months ago, IBBT approached me for the redesign of their existing logo. The existing logo was a bit outdated and IBBT needed a new approach, a more trendy and more attractive logo. IBBT decided to renew their existing identity inclusive their existing website and stationery and other printed and digital material. But lets start with the redesign of their logo. I’ll give you a detailed look at how i did this project:

Some time ago, a client asked me to do a “green” logo, meaning it had to reflect ‘eco-friendliness’, ‘connected to earth’, ‘nature’ and so on. I liked his briefing and decided to go for it. After doing some research and gathering some ideas and inspiration I started to draw and color.While I was looking for the ‘right’ green color, I found out that it’s hard to find a beautiful green. It took me a long time to decide what green I should use. I created a Graceful Green Flickr gallery to collect inspiration from the color green and the green idea.

The previous months and weeks, I’ve been busy with some projects for both web and print. The print projects have my full attention at the moment and so I wanted to share some of the things I’m making for a client. Because I cannot share the name of the client, i have replaced the logo with my own, hope you don’t mind. I’m going to show how I did the style guide for this project. A style guide can be a really helpful guide. For me, it is an anchor point to refer to when I’m busy designing for the same client. It helps me focus on the colors, the style, the elements that are important when building an identity for print and web. I designed this style guide with Adobe InDesign.