Category: Branding

Jul 02

Logo design Studio Bloom

Posted by Benedikte Vanderweeën on 02/07/2010 at 03:05 PM | (4) Comments

A couple of weeks ago, Kevin from ThisConnect (my partner company) asked me if I was interested in designing a logo, stationary and a web design for a Brussels based photo studio. I took the offer and started with the project. This week, I delivered the last piece of the project, and i thought i share the design process.

Jun 11

Truck Lettering

Posted by Benedikte Vanderweeën on 11/06/2010 at 03:46 PM | (0) Comments

A good client of mine, asked me some time ago to design the lettering of a new truck they ordered.
It was kind of strange to do such a design because it’s not what I do on a daily basis, but I took the challenge and did some research before I started my design for them. This week I took some pictures of the end result: the final the lettering on the new truck.

Apr 28

The image of business cards today

Posted by Benedikte Vanderweeën on 28/04/2010 at 02:28 PM | (5) Comments

Today, I got a big package from the postman with a HongKong Post label. Some time ago, Vivian Lei - Art Director for Art power - approached me with the question to contribute to a book of business cards they were about to publish. Many designers from all over the world contributed to the book and she asked me to be part of the project.

Apr 02

IBBT Printed Identity

Posted by Benedikte Vanderweeën on 02/04/2010 at 09:47 AM | (1) Comments

I finally took the time to shoot some pictures of the finished printed materials for IBBT‘s new house style.

Mar 21

IBBT Business Cards design process

Posted by Benedikte Vanderweeën on 21/03/2010 at 09:03 PM | (3) Comments

For the IBBT new house style, a business card had to be designed. In my previous post, I wrote about the design process for the new IBBT logo, today I write about the process of making a business card template. I made the template in Adobe Indesign CS4 as it had to fit multiple purposes.

Feb 28

The redesign process of the IBBT logo

Posted by Benedikte Vanderweeën on 28/02/2010 at 03:47 PM | (12) Comments

Some months ago, IBBT approached me for the redesign of their existing logo. The existing logo was a bit outdated and IBBT needed a new approach, a more trendy and more attractive logo. IBBT decided to renew their existing identity inclusive their existing website and stationery and other printed and digital material. But lets start with the redesign of their logo. I’ll give you a detailed look at how i did this project:

Sep 14

Making a style guide

Posted by Benedikte Vanderweeën on 14/09/2009 at 09:28 PM | (6) Comments

The previous months and weeks, I’ve been busy with some projects for both web and print. The print projects have my full attention at the moment and so I wanted to share some of the things I’m making for a client. Because I cannot share the name of the client, i have replaced the logo with my own, hope you don’t mind. I’m going to show how I did the style guide for this project. A style guide can be a really helpful guide. For me, it is an anchor point to refer to when I’m busy designing for the same client. It helps me focus on the colors, the style, the elements that are important when building an identity for print and web. I designed this style guide with Adobe InDesign.

Feb 27

A webdesign brief document for every website

Posted by Benedikte Vanderweeën on 27/02/2009 at 03:56 PM | (36) Comments

It’s no luxury to make a document for every website that you design. A document with a design description. Before starting a webdesign project, a webdesigner collects lots of information. You get a lot of information in your mailbox (clients tend to send you everything by e-mail), you receive a logo, a brochure and text for the webdesign, that’s about it. Over the years, I collected everything nicely in a folder with the name of the client. I still work this way but I add a design brief to every project now. The client receives also a copy of this document. It’s important information, my clients use this document for marketing material that they afterwards (after the launch of their website) need to order.

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